Bad Boy Entertainment has inked an exclusive partnership with Epic Records, that includes distribution of two highly-anticipated upcoming albums from Grammy award-winning artist, producer, entrepreneur Sean “Diddy” Combs aka Puff Daddy.
The deal was just announced by LA Reid, Chairman and CEO, Epic Records, a division of Sony Music Entertainment.
In celebration of the signing, Puff Daddy will perform new music at this week’s BET Hip-Hop Awards in Atlanta.
Bad Boy comes to the Sony label following similar deals with Warner Music Group, Interscope Records and Arista Records, but Epic Records chairman and CEO L.A. Reid, who founded R&B powerhouse LaFace Records and formerly headed Arista, sees it as a full-circle moment.
“Sean ‘Diddy’ Combs aka Puff Daddy and I have been musical collaborators since the 1990s,” said Mr. Reid, “when we both ran independent record labels, myself with LaFace and soon after, Puffy with Bad Boy. Over the years, we not only enjoyed incredible success together, but we also became lifelong friends. Today, of course, Puffy is truly in a league all his own, continuing to influence culture and ignite musical revolutions time and time again. He’s a true innovator and I could not be more excited to join forces once again.”
The agreement also includes a new label deal with Bad Boy Entertainment and Epic Records which will bring a new generation of Bad Boy artists to Epic in an exclusive label partnership. The new label will include several new music projects, new artist signings and upcoming releases that will be announced in the weeks ahead. Epic will also provide customary label services for the Puff Daddy albums including promotion, marketing, sales and distribution.
“I have known LA Reid since the very beginning and together we have enjoyed countless successes over our long friendship,” said Mr. Combs. “To now work with LA in this capacity feels more like a homecoming than a new beginning. Not only is he a fearless and smart businessman, he believes in artists and understands music better than anyone. He embodies hard work and true success, evident in all of his endeavors. To collaborate with LA Reid is to collaborate with the very best.”
Pictured is Combs performing with one his main acts Faith Evans at the BET Awards on June 28, at the Microsoft Theater in Los Angeles, CA.