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HARD ROCK CAFE

Never forgetting where they came from, the legendary Hard Rock Cafe in Times Square will celebrate its birthday by staying true to the brand’s core “Love All – Serve All” mantra and supporting the New York City Fire Department (FDNY) and its members who keep the city safe.

On Sunday, June 14, at 10:00 a.m., Hard Rock Cafe will unveil its collection of limited-edition FDNY merchandise to benefit The FDNY Foundation.

Nothing short of amazing, Isaac Tigrett and Peter Morton opened the first-ever Hard Rock Cafe in London and an iconic brand was born, expanding to 154 locations around the world including Hard Rock Cafe New York in Times Square.

As part of the event, the Fire Commissioner and first responders will share personal experiences at an intimate press conference located in in the cafe’s LIVE concert space.

Fans, FDNY supporters, and charitable New Yorkers alike can visit the cafe this SUNDAY, shop Hard Rock’s limited edition co-branded collection, check out the FDNY 150th anniversary truck in Times Square and get their photo taken (or T-shirt signed) with the 2015 FDNY Calendar Models.

Very cool.

For more information, please visit www.hardrock.com/newyork.