‘Divergent’ actor Theo James has been signed as the face of the new male HUGO BOSS fragrance coming in September.
Strength, confidence and appeal.” That’s why BOSS Parfums, signed the soon-to-be Hollywood movie star–who embodies such qualities.
Theo James will join the ranks of high profile BOSS Parfums ambassadors and will appear in a new global advertising campaign. Characterized by his intelligent wit, beguiling charm and good looks, James personifies the modern BOSS suitor, one who intuitively understands that true seduction can only be achieved by engaging all the senses.
“I’m honored to be representing BOSS Parfums as an Ambassador in their latest perfume campaign. I have for a longtime admired BOSS for achieving the perfect balance between the classic and the contemporary. This campaign encapsulates the iconic spirit of the brand and reflects my own tastes and attitudes towards a truly unique fragrance.” – Theo James, BOSS Parfums ambassador