sephoraSephora lovers in Broooklyn should head directly to JCPenney.

The ultimate beauty destination and the retail giant are opening a new location in the JCPenney department store at Gateway Center on Friday, August 29th.

The first 100 clients to show up at the grand opening will dip into their stash of Sephora inside JCPenney gift cards with mystery values worth up to $100.

Plus, Sephora is giving away 750 gift bags stuffed with fabulous samples.

“We are thrilled to share Sephora inside JCPenney with the Brooklyn community,” said Maya Bandou, Beauty Leader. “Sephora is the ultimate beauty destination and clients will love to shop our amazing brands of makeup, skincare, fragrance, bath and accessory products. Our specially-trained beauty consultants will help every client look and feel her best.”

The new 2,200-square-foot Sephora inside JCPenney location, situated prominently in the center of the store, is a beauty paradise with close to 50 brands.

Clients are encouraged to touch, play and try everything from lip glosses to blushes, skincare to fragrance.

Product consultants with Sephora inside JCPenney are well educated in the beauty business. Rigorously trained in Sephora educational programs focused on skincare and general beauty, they offer a completely non-biased approach when recommending products.