After being out of the spotlight for some time, Kenny G sure knows how to make a comeback.
The music legend partnered with Charmin and showed that SOFT really does ROCK. They transformed the Hard Rock Café in Times Square into “Soft Rocks” and hosted an impromptu public concert directly outside the venue—taking the crowd into a world of softness with soothing sounds.
Afterwards, attendees were able to test and feel Charmin’s products, and witness first hand inside the development process, including rarely seen R&D demonstrations.