Columbia At The Village At The Lift - Day 2 - 2014 Park City
(Photo by John Parra/Getty Images for Columbia)

Park City, Utah is full of celebs this week.

The annual Sundance Film Festival has hit the small ski town and the stars are already dressed in swag.

For the first time ever, Columbia Sportswear has a lounge promoting their brand and dressing the movie actors in jackets, gloves and beanies.

Kate Hudson in the new movie ‘Wish I Was Here’ co-starring good friend Zach Braff who wrote and directed, was seen checking out the lounge Monday at The Village At The Lift on Day 2.

Regarding the new film about a struggling actor, father and husband who’s trying to find the purpose of his life at the age of 35, and why she did it, Hudson told The Hollywood Reporter, “We’ve been wanting to work on something together for a little bit,” she said. “The script hit me on so many levels, just in terms of relatability to my own family, to my own struggle with my family at times.”

The film also stars Josh Gad, Jim Parson, Ashley Greene, Donald Faison and Mandy Patinkin.