Last Wednesday Magnifico Giornata launched their new sparkling wine infused essence collection with an invite-only party hosted by VH1’s Carrie Keagan, a partner in the brand.
The event was held at the coveted Beaumarchais in New York’s meatpacking district, a venue known for their extravagant weekend brunch parties.
Guests were greeted with glasses of Magnifico Giornata and hors d’oeuvres, while sampling the essences including Ginger Pêche, Grapefruit Blanc, and Lavender Honey to the tunes of renowned New York DJ, Jeffrey Tonnesen.
Complimentary gift bags featuring two bottles of Magnifico Giornata and decadent truffles accompanied the guests home.
The collection will be available at a suggested retail price of $24.99 a bottle in finer liquor stores and lounges throughout the city, and will roll-out to other key markets in the U.S. during 2013.
Pictured: Carrie Keagan (Host, VH1’s Big Morning Buzz), Phillip Bloch (Celebrity Stylist) and Janell Snowden (VH1).
Also there: Trey Morgan (Radio Host, Z100), actresses Kristen Ruhlin & J Smith Cameron, and Cara Castronuova (Fitness Personality/Trainer, The Biggest Loser, Season 11).
Twitter: @MagnificoGio #BeMagnifico