Creative Director of the latest David Beckham Bodywear for H&M Commercial, Marc Atlan, personally chose Guy Ritchie as director for the video which has its worldwide launch today.

Atlan, who originated the idea of teaming up Soccer Star and Fashion Icon, David Beckham with H&M back 2 years ago, also developed the concept, design and execution of this latest commercial.The video features an action-packed, fast paced scenario of David Beckham running through the streets of Beverly Hills, in his latest line of Bodywear (a pair of Navy Green, Boxer Briefs).

Check it out: click here.

Marc Atlan Design can also be found on Facebook.