Colorful and fashionable watches at an attainable price point? You bet. Hello Ice-Watch by Geneva.
Ice-Watch timepieces, which have taken Europe by storm with their unique style and bursts of color, are set to make their much-anticipated debut in the U.S,. and Macy’s will be its exclusive national retailer for the launch.
Designed to be a fashion accessory as well as a watch, the 10-color signature line is the foundation of the Ice-Watch brand.
Right on point with the hottest trends for spring 2013, the brand’s best-selling style, “Sili Forever,” allows consumers to express their individuality and embrace change through a rainbow of options.
The 10 “Sili Forever” color ways allow consumers to choose a color that not only suits the latest trend, but also reveals the consumer’s mood.
This concept does not stop with the watch; the Ice-Watch packaging itself is designed around a coin slot encouraging consumers to save up for their next Ice-Watch to change their look. Whatever the occasion, mood, or style, Ice-Watch has the consumer covered.
The suggested retail price across the ten colorful styles in the Sili Forever collection ranges from $99.00 – $109.00 and will be available in 350 Macy’s stores coast to coast and macys.com beginning this month.
Very cool.