Credit: Kevin Mazur

Beats Electronics LLC, the leading audio brand co-founded by legendary artist and producer Dr. Dre and Interscope Geffen A&M Chairman/American Idol TV Personality Jimmy Iovine, took over New York City on Tuesday with the launch of three new products, the Beats Pill, Beats Executive and urBeats.

The expansion of the company’s global product offering includes the introduction of the Beats Pill, a portable wireless speaker with built-in patented Beats Audio, the Executive premium headphones and urBeats earphones.

Pictured: COO Luke Wood, Jimmy Iovine and Dr. Dre at the Beat Store in SOHO, NY.

Find out more: www.beatsbydre.com