Designer Shoshanna Lonstein Gruss just announced the much-anticipated launch of her first-ever online store, www.shoshanna.com, which just began full-service e-commerce efforts, just in time for fall.

Incidentally, the 37 year old fashion designer then Shoshanna Lonstein, first gained attention at 17 years old when she dated Jerry Seinfeld when he still had his show. The relationship ended after 4 years.