Jay-Z who loves to roc a Yankee hat, is going into business with the New York Yankees.
Rocawear, which Jay-Z sold to Iconix Brand Group, Inc., years ago but remains an integral part of, just announced a sponsorship with 27 time World Series Champions, the New York Yankees.
For the 2012 season, Rocawear will have branded signage in Yankee stadium and integrated promotions throughout the season.
Jameel Spencer, EVP Marketing, men’s division, Iconix Brand Group, Inc., commented, “Jay-Z has been a long-time fan of the Yankees, regularly attends games and has even included his favorite team in song lyrics, so this was a natural partnership. Rocawear, along with Jay-Z are very excited to be working with the Yankees for the 2012 season. We feel another championship in ‘12!”