Gene Simmons of KISS is launching a new restaurant venture, ROCK & BREWS on April 3.

Along with  partners Michael Zislis and Dave Furano, the new spot will feature multiple large screen televisions that continuously screen concert videos and live recordings, plus hundreds of craft beers on tap and by the bottle.

The new franchise restaurant with casual American fare with a concept  geared towards music lovers, is scheduled to open just south of the Los Angeles Airport in the beach community of El Segundo.

Several others are in the works in the LA area as well as Denver, Atlanta, Hawaii, Tokyo and Los Cabos Mexico.

Rock & Brews El Segundo is located at 143 Main Street in El Segundo, Calif.  For reservations or information, call 310.615.9890 or visit www.rockandbrews.com.