Avatar star Zoë Saldana heads out to lunch with a friend in Los Angeles last Thursday pairing her worn in Cult of Individuality Denim with a sunny sweatshirt and long, red cardigan. Earlier in the day, she was a real life hero while assisting an elderly woman who had been in a car accident.

See, the A-list does care.

Many celebrity women are fans and have joined the Cult jeans craze including Jessica Alba, Alessandra Ambrosio, Stacy Keibler & Kelly Ripa.

Become a Cult member too.. www.cultofindividuality.com ($110)