Known for their bright assortment of colors and playful designs, preppy clothing brand Vineyard Vines has just entered into a licensing arrangement with the National Hockey League to design and distribute a line of men’s and women’s accessories that include ties, tote bags, and belts.
“The NHL is proud to be associated with a brand that is renowned for its product excellence,” said Jim Haskins, NHL Group VP of Consumer Products. “The NHL vineyard vines tie collection will present expertly crafted workmanship in neckwear with a fun fashion approach that our fans are going to love.”