New York Socialite Somers Farkas pictured here with Ajaline founder Meeling Wong, attended the private lunch and exclusive auction to celebrate the launch of Ajaline.com, the luxury jewelry industry’s new members-only flash-sales website devoted exclusively to luxury fine jewelry and watches. The Upper East Side’s swank Swifty’s famous for their cheese souffle, hosted the chic luncheon that previewed exclusive collections from Ajaline’s vault including world-renowned brands like Buccellati, Paolo Costagli, and Lagos, all priced 40-70% off. Also taking part in the delicious shopping included, women about town Amy Dwek, Jennifer Creel, Lisa Anastos and Tori Mellot.

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