California’s popular’ build your own burger’ spot The Counter arrived in NYC’s Times Square and it looks to be a quick go to spot for the ultimate burger. Here’s the scoop. You step into ‘The Counter’ and are immediately greeted with a clipboard and an extensive list of ingredients and you start building your own custom-made burger. I had been hearing a lot about this celebrity favorite ‘build your own burger’ joint in Santa Monica and now here it is so go manja. Besides all over California, The Counter is in Connecticut, Georgia, Hawaii, Illinois, Virginia, Texas, Washington, Ireland, Australia, and coming soon to many other locations. Looks like NY’s Shake Shack may be getting some beefy competition. Check out their killer website and yes of course they cater to children and vegans. And the salad and desserts look ravishing too. Go already.