Once again, The Bridgehampton Polo Club will host the coveted Mercedes Benz Polo Challenge. This summer’s matches promise to be some of the most exciting in the sport of polo. Some of the greatest equestrian athletes will compete for one of polo’s most treasured prizes. Returning as usual will be some of the East End’s most high-profile and influential audience of VIP’s, celebs and media. The season starts on Saturday, July 24th and continues for six consecutive Saturdays, ending August 28th. Matches take place from 4-6pm and general admission tickets ($20. per car) are available on the day of the match. The VIP tent will host an invitation-only cocktail reception for exclusive guests each Saturday afternoon during the tournament. This year’s sponsors include Qualcomm, Ralph Lauren, Vespa, Vita Coco, Crumbs Cupcakes, Financial Times, Susan Foster Jewelry, Borghese Cosmetics, Hamptons Magazine and Pop Chips. This is definitely a cool way to spend an afternoon during the summer and all of the proceeds from the Polo Challenge will go to the South Fork Breast Health Coalition. And don’t forget, during half time, spectators go onto the field in a social tradition called divot stomping. Remember Pretty Woman? Check out: BHPC at 849 Hayground Rd. Bridgehampton.