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Credit:: Monica Schipper for Getty Images

TIMEX and Emmy-nominated Milo Ventimiglia hosted a fresh reintroduction of America’s favorite watchmaker, TIMEX.

The “We Are TIMEX” event celebrated a new Fall collection more than 160 years in the making.

Said the This is Us star; “One of my first watches, my first real watch of significance, was a TIMEX that I bought for myself at 15, and still have today. I appreciated the clean lines and functionality and I liked that I could afford a ‘timepiece,’ it wasn’t just a watch, a tradition TIMEX still honors today.”

The new introductions for men and women stand out with designs inspired by the company’s archive, a celebration of 100 million watches made in the world’s most enduring design, and fresh ultra-thin silhouettes.