Goop Founder and Chief Creative Officer, Gwyneth Paltrow, launched the brand’s debut fragrance and scented candle, edition 01, Winter, last week at Aire Ancient Baths in downtown NYC.
The actress and lifestyle website creator, dressed in Elizabeth & James, told AOL.com at the event; “I think fragrance is incredibly powerful, and it’s always been a big part of my femininity. My mom [actress Blythe Danner] had this discontinued Balenciaga fragrance called Quadrille … I actually still have an empty perfume bottle of it, the thing still smells of it, and it takes me back.”