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Photo @ArnoldShoots

That’s right, Mark Cuban launched Three Commas hat line at LIDS this week in Santa Monica.

The apparel line co-created by Cuban… because there are three commas in a billion dollars, started as the brand label for inspirational quotes for his website and grew to become an aspirational business brand developed for the driven entrepreneur and those driven to become one.

The brand is about the journey to success not the end and while a billion dollars is not the measure of success, the fact that anyone can achieve it defines the American dream and the Three Commas Brand.

The mega-businessman, NBA owner and Shark Tank star signed hats, met fans, and took pictures while LA/OC’s Own DJ Dax spun tracks in a Three Commas DJ booth.