GUYASHSaturday night at SXSW in Austin, Texas, many came out to celebrate The Launch of Ashton Kutcher & Guy Oseary’s Sound Ventures, sponsored by DeLeón Tequila.

DeLeón Tequila cocktails were flowing as Kutcher announced the launch of his new fund, Sound Ventures, stating, “We believe that great brands aren’t afraid to disrupt.”

The new investment firm according to Kutcher, will allow more flexibility in the kinds of start-ups they invest in, whether early or late stage in terms of funding and development.

Shane West and James Marsden sipped DeLeón cocktails to the tune of DJ Mary Mac, while Rashida Jones danced with her DeLeón in hand throughout special guest performer Lil’ Wayne’s set, especially when his hit song “A Milli” came on.

Jessica Alba hung out, as well as Mark Cuban, the perfect gentleman, taking selfies and conversing with every person that was interested in meeting the billionaire.