evamendes
Eva Mendes for New York & Company

Having a new baby girl with boyfriend Ryan Gosling didn’t stop Eva Mendes from launching her second Fall collection across the country.

While the forty-year old bombshell was giving birth to her new bundle of joy in Los Angeles last week, New York & Company invited the media and customers to participate in a series of unique flash mob fashion experiences to celebrate Eva’s second Fall collection, and one year anniversary, in partnership with the specialty retailer.

Three fashion events occurred at three different iconic locations including The New York Public Library, Bryant Park and Flatiron Plaza, central to the DNA of New York and Company.

Eva Mendes and Ryan Gosling
Dominic Chan/ WENN.com

The Collection designed by Eva in New York City; in partnership with NY&C showcased maroon, dots, and floral prints inspired by Fall in New York City.

No word yet on what they named their little girl.

Pictured:  The new parents at the 2012 Toronto International Film Festival promoting ‘The Place Beyond the Pines’ –