On Thursday, March 28th at 5pm, LittleNY Pretzels will launch a new “shelf stable” 6oz soft pretzel in the New York City area.

CEO Bill Richards and American Idol alum Kimberley Locke will be spending time feeding the homeless at the Bowery Mission.

Once homeless himself due to the use and abuse of drugs and alcohol, and clean and sober now for 20 years, CEO Bill Richards, along with Kimberley will be serving actual food inside the Bowery and they will have their mascot and the pretzel truck outside handing out free pretzels.

Made with the finest ingredients and hand twisted under the supervision of a third generation master baker, the first flavor is Cinnamon Sugar, soon followed by Blueberry, Pumpkin Spice, Salted and Plain.

For more information on LittleNY Pretzels visit www.littleny.com or visit their social media pages at https://www.facebook.com/LittleNYPretzels or https://twitter.com/LittleNYPretzls.