Credit: Patrick Hoffmann/WENN.com

Take That star turned mega-successful solo artist Robbie Williams, launches his fashion label Farrell by Robbie Williams named after his late grandfather, at KaDeWe department store in Berlin, Germany.

The label inspired by his grandfather Jack Farrell, who served as a male role model after Williams father walked out on him, his sister and mom, is designed for ‘guys who like a ‘bit of snap’ in their clothing’ and has a strong British feel.

After selling over 70 million records worldwide, the 39 year old who recently performed at the Brit Awards and presented a global success gong to young popsters One Direction, is considered one of the best-selling music artists around.