Bethenny Frankel continues to expand her brand.
Besides her new talk-show debuting sometime later this year from the producers of ‘Ellen’ and the talk show host herself, the skinnygirl mogul is launching shapewear geared towards the ‘real woman’ and even uses her team of female employees in her campaign.
The Skinnygirl Smoothers n’ Shapers “Real Woman” Campaign which was sneak-peaked on last nights episode of Bravo’s Bethenny Ever After, will feature the actual women in her life, including hair stylist Stacey W, makeup artists Sonia Rodriguez and Veronica Pastoriza, and personal assistants Jacqueline Lagratta, Julie Plake and Maggie DiPasquale.
“I created Skinnygirl Smoothers n’ Shapers for real women, so having the actual women in my life model my collection was the only truthful choice. We are all Skinngirls, no matter what size we are. Looking good is about having fun and confidence and I’m so thrilled to share this incredible line with you.” Bethenny Frankel
Practical and affordable, everything retails for under $65. At select Macy’s in May and now available at www.skinnygirlshapers.com or www.barenecessities.com
Wonder what Frankel’s ex-dear old friend Jill Zarin thinks of her new shapewear line. Zarin’s been hocking her own line of shapewear called Skweez for some time.
And the race is on.
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