It’s about time spirit companies realized that women like to drink just as much as men. I mean, even reality TV star Bethenny Frankel had to beg and plead before the “men” oriented wine and spirit companies took her seriously. And since she made a fortune from her Skinny Girl margarita brand, it seems other companies are beginning to following suit, or skirt if you will.
Enter Fergie..
Looking to expand their drinking audience to the female persuasion by promoting ‘light’ spirits, Voli Light Vodkas just announced Fergie as a new Celebrity partner and owner. The singer, fashion designer and actress, ventured into a partnership agreement with the world’s first low calorie vodka.
Voli is named after the meshing of vodka and Light and available in five flavors – Raspberry Cocoa, Espresso Vanilla, Orange Vanilla, Lemon and Lyte.
Here’s Fergie as she celebrates her new role as co-owner of Voli Light Vodka in LA last Wednesday.