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Belvedere saw Red this week and served up stellar cocktails to the who’s who of the New York fashion week scene. Belvedere and V Magazine through a luxurious party at Andrew Balaz’ Standard Hotel’s Boom Boom Room (my invite must have got lost in the mail) and guests entering the black & white ball including Gerald Butler, Mark-Kate Olsen, Rachel Zoe (pictured), Rose McGowan, Derek Blasberg, Joe Zee, and designers Prabal Gurung and Alexander Wang amongst others, were greeted with Belvedere Peach Martinis.

Lindsay Lohan danced the night away with family and friends and Usher arrived to paparazzi frenzy.

Down the street, Rapper Nas celebrated his birthday at new restaurant hot spot already Catch, with partygoers Jay-Z, Zoe Saldana, Carmelo Anthony and Ne-Yo. Upstairs right before 2am in the lounge area, the party continued for designer Jeremy Scott who was joined by Bradley Cooper, Common, Alexander Wang and Mos Def.