Hollywood stars and fashionistas including Golden Globe nominees, and stars of Mad Men, Jon Hamm, John Slattery and Elizabeth Moss, rock legend Marilyn Manson, supermodels Alessandra Ambrosio and Lydia Hearst, Transformers star Shia Labeouf, MTV’s Audrina Partridge, actors Lindsay Lohan and Jesse Metcalfe, and Dancing with Stars choreographer Derek Hough, all came out to attend the one night only BELVEDERE RED launch party at The Box in Los Angeles.

Belvedere has joined forces with (RED) in the fight against AIDS/HIV, with 50% of Belvedere’s profits going towards the Global Fund.